Content Marketing Manager – Web3

Remote @Binance in Digital Marketing , in Marketing
  • Post Date : 11/11/2022
  • Apply Before : 11/12/2022
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Job Detail

  • Job ID 222461
  • Working Hours Full-time

Job Description

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

    • Reviewing, editing, and updating content for blog, PR, website, video scripts, UX/UI, social media and similar platforms
    • Create a content strategy and calendar that maps to strategic goals and target audience (Education hub, Research articles, branding message and product tutorial videos)
    • Create educational and thought leadership articles
    • Drive effective and creative marketing campaigns, working cross-functionally with design, content, product, and other teams (Social media & branding campaigns)
    • Collaborate with product and business development, marketing specialists, designers, video editors, and other teams and creatives to quickly draft engaging content pieces
    • Incorporate SEO best practices into writing, including the integration of keywords, in-line links, formatting and more.
    • Expand our reach by leveraging owned, earned and paid distribution channels, including social media, communities, paid-ads, media outlets and influencers.
    • Moderate Chinese forums and chat groups to interact with the community and increase positive engagement.


    • Excellent writing and research skills, strong attention to detail.
    • Excellent command of English and Chinese with exceptional writing and communication skills
    • Bachelor’s or higher degree, ideally, in English, Journalism, Media, Communications, Marketing or related fields.
    • 2 years of content creation and/or editorial experience (in cryptocurrency, DeFi, and/or Fintech preferred).
    • Able to produce other forms of content such as infographics, images, videos, and memes
    • Highly organised and comfortable working across time zones and multiple projects
    • Strong ability to multitask and work quickly under tight daily deadlines.
    • Fundamental understanding of web traffic metrics, analytics and content optimisation.
    • Share a portfolio of writing samples.

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
• Fast moving, challenging and unique business problems
• International work environment and flat organisation
• Great career development opportunities in a growing company
• Possibility for relocation and international transfers mid-career
• Competitive salary
• Flexible working hours, Casual work attire
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